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<channel>
	<title>Don Sticksel</title>
	<link>https://donsticksel.com</link>
	<description>Don Sticksel</description>
	<pubDate>Thu, 23 Jul 2026 20:07:19 +0000</pubDate>
	<generator>https://donsticksel.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Home</title>
				
		<link>https://donsticksel.com/Home</link>

		<pubDate>Fri, 03 Nov 2017 02:46:29 +0000</pubDate>

		<dc:creator>Don Sticksel</dc:creator>

		<guid isPermaLink="true">https://donsticksel.com/Home</guid>

		<description></description>
		
	</item>
		
		
	<item>
		<title>About</title>
				
		<link>https://donsticksel.com/About</link>

		<pubDate>Fri, 03 Nov 2017 02:46:29 +0000</pubDate>

		<dc:creator>Don Sticksel</dc:creator>

		<guid isPermaLink="true">https://donsticksel.com/About</guid>

		<description>Howdy. I'm Don. 
&#60;img width="3557" height="3796" width_o="3557" height_o="3796" data-src="https://freight.cargo.site/t/original/i/53dbbd187f315933bab07751809d296be78d5902ffb6120ec311ce1bd3c88f39/Don1.jpg" data-mid="51795415" border="0" data-scale="40" src="https://freight.cargo.site/w/1000/i/53dbbd187f315933bab07751809d296be78d5902ffb6120ec311ce1bd3c88f39/Don1.jpg" /&#62;
In my early days in advertising, I started as a writer. Then I saw the VCU Brandcenter was starting a track called Experience Design, so I threw caution to the wind, packed up and headed to Richmond, VA to learn me some new skills.
I spent two years adding strong interactive chops to my writing skills: User Experience, Interaction Design, Mobile Apps and fighting like hell to get traditional creative to see the value of bringing real digital experiences into campaigns. 
When I re-entered the biz, I was more than a copywriter, I had utility belt that made me the sum of all those parts. Since then, I've had the privilege of working with brands like Google, American Express, Nike, Coca-Cola, Audi (and many more) to craft strong messages in and out of the digital space.
Additionally, I've had experiences in agencies doing experiential branding and in corporate settings building strong stories that resonate with customers. I've also found that my strength lies in writing/content strategy with an emphasis on emerging technology and customer-centric solutions. 
No matter the media or business, I bring energy, smarts and humor to each and every project. Let's work on something together. 
Email: Don Sticksel 
Text: 612-747-7676</description>
		
	</item>
		
		
	<item>
		<title>Resume</title>
				
		<link>https://donsticksel.com/Resume</link>

		<pubDate>Fri, 03 Jul 2015 01:32:02 +0000</pubDate>

		<dc:creator>Don Sticksel</dc:creator>

		<guid isPermaLink="true">https://donsticksel.com/Resume</guid>

		<description>&#60;img width="2550" height="3301" width_o="2550" height_o="3301" data-src="https://freight.cargo.site/t/original/i/6a0c6051fbdc3cfaae9ff1d164c2644e1ad8c907d2a74add02b706ee061ab008/Sticksel_Resume.jpg" data-mid="51796376" border="0" data-scale="85" src="https://freight.cargo.site/w/1000/i/6a0c6051fbdc3cfaae9ff1d164c2644e1ad8c907d2a74add02b706ee061ab008/Sticksel_Resume.jpg" /&#62;

Download PDF
</description>
		
	</item>
		
		
	<item>
		<title>AT&#38;T</title>
				
		<link>https://donsticksel.com/AT-T</link>

		<pubDate>Thu, 23 Jul 2026 20:07:19 +0000</pubDate>

		<dc:creator>Don Sticksel</dc:creator>

		<guid isPermaLink="true">https://donsticksel.com/AT-T</guid>

		<description>One of AT&#38;amp;T’s pain points for new customers is understanding their first bill. Questions about it drives more calls and chats than any other portion of the business. As part of the billing team, I wrote this walkthrough that explained all the line items included on the their statement. By including it as a link on their billing summary page we drove down those interactions by 8%.&#38;nbsp;

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	</item>
		
		
	<item>
		<title>Headspace</title>
				
		<link>https://donsticksel.com/Headspace-2</link>

		<pubDate>Sun, 10 Feb 2013 01:37:04 +0000</pubDate>

		<dc:creator>Don Sticksel</dc:creator>

		<guid isPermaLink="true">https://donsticksel.com/Headspace-2</guid>

		<description>Headspace believes in improving the health and happiness of the world. In the time I was there, I touched so many different aspects of the business, but at the end of the day my primary line of work focused on the growth of the Headspace app.&#38;nbsp;

German Launch

Headspace made ways to bring the brand to Germany. These ads, with the pre-translated originals, ran in train stations and malls.




&#60;img width="2981" height="4451" width_o="2981" height_o="4451" data-src="https://freight.cargo.site/t/original/i/ff2380b7ab0125f7b5acee4366ce678849448595b358223ff329c5913355c747/Artboard-3-copy2x.png" data-mid="42722692" border="0"  src="https://freight.cargo.site/w/1000/i/ff2380b7ab0125f7b5acee4366ce678849448595b358223ff329c5913355c747/Artboard-3-copy2x.png" /&#62;
&#60;img width="2981" height="4451" width_o="2981" height_o="4451" data-src="https://freight.cargo.site/t/original/i/c17cd5fb06c72e1a85569d35b43fceb88dac64506c5ef6d332007b338e4e7133/Artboard-3-copy-92x.png" data-mid="42722700" border="0"  src="https://freight.cargo.site/w/1000/i/c17cd5fb06c72e1a85569d35b43fceb88dac64506c5ef6d332007b338e4e7133/Artboard-3-copy-92x.png" /&#62;
&#60;img width="2981" height="4451" width_o="2981" height_o="4451" data-src="https://freight.cargo.site/t/original/i/1c77d2c9c6d0477b5d73b9baec4c278ce55a7e64bdb7b9dbfe3d434795108574/Artboard-3-copy-72x.png" data-mid="42722711" border="0"  src="https://freight.cargo.site/w/1000/i/1c77d2c9c6d0477b5d73b9baec4c278ce55a7e64bdb7b9dbfe3d434795108574/Artboard-3-copy-72x.png" /&#62;
&#60;img width="2981" height="4451" width_o="2981" height_o="4451" data-src="https://freight.cargo.site/t/original/i/28cc561aa0cf5263dc26e0aa1a1d435d7aeeb4b04c42b6a7617afb32c4655475/Artboard-3-copy-192x.png" data-mid="42722721" border="0"  src="https://freight.cargo.site/w/1000/i/28cc561aa0cf5263dc26e0aa1a1d435d7aeeb4b04c42b6a7617afb32c4655475/Artboard-3-copy-192x.png" /&#62;
&#60;img width="2981" height="4451" width_o="2981" height_o="4451" data-src="https://freight.cargo.site/t/original/i/01f0b7f42a88fc60d106684d5b1b79ad555420ac78ea68ba5471d372f7ddba0b/Artboard-32x.png" data-mid="42722730" border="0"  src="https://freight.cargo.site/w/1000/i/01f0b7f42a88fc60d106684d5b1b79ad555420ac78ea68ba5471d372f7ddba0b/Artboard-32x.png" /&#62;
&#60;img width="2981" height="4451" width_o="2981" height_o="4451" data-src="https://freight.cargo.site/t/original/i/ec3c3edb78df3fb9ef1dc5a42c167a3f37c8f220160924ca1638a6044a65eb6a/Artboard-3-copy-82x.png" data-mid="42722731" border="0"  src="https://freight.cargo.site/w/1000/i/ec3c3edb78df3fb9ef1dc5a42c167a3f37c8f220160924ca1638a6044a65eb6a/Artboard-3-copy-82x.png" /&#62;
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-----------Baseball Partnership Radio Spots
What do you do when you have an hour with two baseball pitchers with million dollar arms, no budget and no official sponsorship? Radio! And your own voiceovers. 
These are running all season during LA Angels games.&#38;nbsp;


&#38;nbsp;


</description>
		
	</item>
		
		
	<item>
		<title>Google: Ideas Summit</title>
				
		<link>https://donsticksel.com/Google-Ideas-Summit</link>

		<pubDate>Wed, 04 Dec 2013 10:18:51 +0000</pubDate>

		<dc:creator>Don Sticksel</dc:creator>

		<guid isPermaLink="true">https://donsticksel.com/Google-Ideas-Summit</guid>

		<description>Objective: Take the complicated and emotional subject of illicit networks (human trafficking, arms dealing...) and create an interactive showcase highlighting problem areas and activities.

Solution: Build an immersive experience for Google Ideas’ global conference on illicit networks that allows attendees to see effects of criminal behavior around the world.


Google Ideas explores the role that technology can play in tackling the toughest human challenges.

Their global summit: INFO (Illicit Networks–Forces in Opposition) brought leaders together to reveal how technology exposes, maps and disrupts drug smugglers, arms dealers and human traffickers.

We created interactive exhibits at the conference to show attendees how lives around the world are impacted by illicit networks. These included: 

An Illicit Encounters touchscreen booth allowed users to roleplay;
The World of the Illicit used Google Earth to displayed areas where high concentrations of activity occur; 
The Illicit Goods Vending Machine sold imitation items using Google Wallet and donated money to charity;
A North Korean Care Package was "unboxed" using a touchscreen (see below); 
Journey of an AK-47 showed attendees how the gun ended up in the hands of a warlord, was reclaimed and ultimately turned into jewelry (see below).
North Korean care package detail (each slide represents a different item):


&#60;img width="1000" height="625" width_o="1000" height_o="625" data-src="https://freight.cargo.site/t/original/i/f8f3b8e57725404d3c9e7991a05d8541f9b67e7d7bc03a017cbbe0d2c342fd79/usb-drives_o.jpg" data-mid="6138344" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/f8f3b8e57725404d3c9e7991a05d8541f9b67e7d7bc03a017cbbe0d2c342fd79/usb-drives_o.jpg" /&#62;
&#60;img width="1000" height="625" width_o="1000" height_o="625" data-src="https://freight.cargo.site/t/original/i/ab816f9fc19fdc23529ede1195e48e1897a6664aeef799e1c62d299354277f60/tuberculosis-medicine_o.jpg" data-mid="6138345" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/ab816f9fc19fdc23529ede1195e48e1897a6664aeef799e1c62d299354277f60/tuberculosis-medicine_o.jpg" /&#62;
&#60;img width="1000" height="625" width_o="1000" height_o="625" data-src="https://freight.cargo.site/t/original/i/0ea23a422d59ae608ad961dac0a87f2eee68d26b5c51f11e7b3c6f32dc80522f/solar-powered-mp4-player_o.jpg" data-mid="6138346" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/0ea23a422d59ae608ad961dac0a87f2eee68d26b5c51f11e7b3c6f32dc80522f/solar-powered-mp4-player_o.jpg" /&#62;
&#60;img width="1000" height="623" width_o="1000" height_o="623" data-src="https://freight.cargo.site/t/original/i/1acda1ffa3328c7512a2cecd35516cacf529510144c64a527ee1b6d881cb5bf8/smartphone_o.jpg" data-mid="6138347" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/1acda1ffa3328c7512a2cecd35516cacf529510144c64a527ee1b6d881cb5bf8/smartphone_o.jpg" /&#62;
&#60;img width="1000" height="627" width_o="1000" height_o="627" data-src="https://freight.cargo.site/t/original/i/757b01e33173198472072e7659b4d6f848d9656a5bb138fee7594e7f742a5845/shampoo_o.jpg" data-mid="6138348" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/757b01e33173198472072e7659b4d6f848d9656a5bb138fee7594e7f742a5845/shampoo_o.jpg" /&#62;
&#60;img width="1000" height="624" width_o="1000" height_o="624" data-src="https://freight.cargo.site/t/original/i/a240db5c7a158ce0e430ef6bd85b05f1b67a628d711edcc4c633ff704eb7923f/dvd-player-and-dvds_o.jpg" data-mid="6138349" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/a240db5c7a158ce0e430ef6bd85b05f1b67a628d711edcc4c633ff704eb7923f/dvd-player-and-dvds_o.jpg" /&#62;


Journey of an AK-47 detail:

&#60;img width="800" height="552" width_o="800" height_o="552" data-src="https://freight.cargo.site/t/original/i/619fa7b26fa6a18f35a6f80e2c648751b11f11e4001e7afd203257367c5d69bf/info_ak47-CU-copy_800_o.jpg" data-mid="6473319" border="0" data-scale="100" src="https://freight.cargo.site/w/800/i/619fa7b26fa6a18f35a6f80e2c648751b11f11e4001e7afd203257367c5d69bf/info_ak47-CU-copy_800_o.jpg" /&#62;
&#60;img width="800" height="552" width_o="800" height_o="552" data-src="https://freight.cargo.site/t/original/i/dc31183e68620f29fbbeb493420b0490060668520f73e45439b6cd651f5aad0a/info_ak47_800_o.jpg" data-mid="6138351" border="0" data-scale="100" src="https://freight.cargo.site/w/800/i/dc31183e68620f29fbbeb493420b0490060668520f73e45439b6cd651f5aad0a/info_ak47_800_o.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Starwood Hotels: RunWestin</title>
				
		<link>https://donsticksel.com/Starwood-Hotels-RunWestin</link>

		<pubDate>Wed, 04 Dec 2013 12:37:36 +0000</pubDate>

		<dc:creator>Don Sticksel</dc:creator>

		<guid isPermaLink="true">https://donsticksel.com/Starwood-Hotels-RunWestin</guid>

		<description>Objective: Become the first hotel choice for runners participating in the Rock ‘N’ Roll Marathon.Solution: A premium start-to-finish experience which included creating a new position: the RunWESTIN Concierge: a dedicated running expert who inspires and guides guests as they prepare for their race.
When Westin Hotels &#38;amp; Resorts joined the Rock ’n’ Roll Marathon series as a sponsor, they were looking to be more than a hotel. They created an exclusive VIP Marathon Package for runners traveling to the events. Our task was to get the attention of runners and let them know Westin could take care of their needs.

In order to reduce stress of not only traveling for a race, but also first-time jitters, we concluded runners needed a partner; an expert who travels around the country to help guests run their best race by eliminating common pain points: the RunWESTIN Concierge.

Whoever it was had to be one of them - someone who knows the ins and outs of marathon running. To find our Concierge we began a national search with an announcement released through social media and running publications.

&#60;img width="960" height="435" width_o="960" height_o="435" data-src="https://freight.cargo.site/t/original/i/ad37edb1e2f2c7ce7cb8f7ecb14b7446c835010ee6267335cb8f2be27bd7e38c/hero-01_o.jpg" data-mid="6138353" border="0" data-scale="100" src="https://freight.cargo.site/w/960/i/ad37edb1e2f2c7ce7cb8f7ecb14b7446c835010ee6267335cb8f2be27bd7e38c/hero-01_o.jpg" /&#62;

People embraced the idea and lit up Facebook and Twitter with enthusiasm and delight.

&#60;img width="1000" height="647" width_o="1000" height_o="647" data-src="https://freight.cargo.site/t/original/i/4cecfcac40028fafa6bc5dde5afee9020018e07a316b9443c308aa66cb4b97a0/Social-Response_o.jpg" data-mid="6474090" border="0"  src="https://freight.cargo.site/w/1000/i/4cecfcac40028fafa6bc5dde5afee9020018e07a316b9443c308aa66cb4b97a0/Social-Response_o.jpg" /&#62;

We narrowed thousands of applicants down to 10. Each one created a video detailing their vision for a national program. The top five were then brought to the Starwood Hotels headquarters for an interview.

&#60;img width="870" height="269" width_o="870" height_o="269" data-src="https://freight.cargo.site/t/original/i/e3e773ed7dd8d8c93a476c0386807fc8d09705691270dc014749370d1c9f795d/4-ApplicationSteps_o.jpg" data-mid="6138355" border="0"  src="https://freight.cargo.site/w/870/i/e3e773ed7dd8d8c93a476c0386807fc8d09705691270dc014749370d1c9f795d/4-ApplicationSteps_o.jpg" /&#62;

Three were then selected to join Westin at an actual Rock 'n' Roll Marathon event, where the shoe rubber met the road. Each finalist acted as the Concierge and a winner was crowned a few weeks later.
 
&#60;img width="851" height="315" width_o="851" height_o="315" data-src="https://freight.cargo.site/t/original/i/069ff74ccd2e33995870cb1f9005bbe462fa4669d3f2808a376558eb43f67f1d/RunConcierge_o.jpg" data-mid="6138359" border="0"  src="https://freight.cargo.site/w/851/i/069ff74ccd2e33995870cb1f9005bbe462fa4669d3f2808a376558eb43f67f1d/RunConcierge_o.jpg" /&#62;

It also grabbed the attention of the running press. 

&#60;img width="670" height="599" width_o="670" height_o="599" data-src="https://freight.cargo.site/t/original/i/a0b5700589264bc8b5714470780539147bede8421c754ae6e7551aa7e46b8e4a/Screen-Shot-2015-07-06-at-4.13.31-PM.png" data-mid="6138361" border="0"  src="https://freight.cargo.site/w/670/i/a0b5700589264bc8b5714470780539147bede8421c754ae6e7551aa7e46b8e4a/Screen-Shot-2015-07-06-at-4.13.31-PM.png" /&#62;

While Westin was selecting their face of the program, we got down to the business of creating the VIP Package. Like any good story it needed a beginning, middle and end. 

A guests' first contact would be through social media prior to the race with tips and personal greetings. 

&#60;img width="1062" height="711" width_o="1062" height_o="711" data-src="https://freight.cargo.site/t/original/i/df604ec654a3da01920626f1113e1877ce4fef3ba7d35a6ca557991dcfd93e74/Social_o.jpg" data-mid="6138360" border="0"  src="https://freight.cargo.site/w/1000/i/df604ec654a3da01920626f1113e1877ce4fef3ba7d35a6ca557991dcfd93e74/Social_o.jpg" /&#62;

When marathon runners checked into a Westin Hotel, they'd receive a personal consultation with the Concierge. 

At the end of the race, VIP runners took advantage of the Westin Recovery Tent, which includes upscale food and beverage choices, a massage therapist and photo opportunities. 


&#60;img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/1dbd5c9ad7342e6f62ab073db336020cef4c069b50ae4b4b3bf5f1b3155c4839/_MG_6245_o.jpeg" data-mid="6138356" border="0"  src="https://freight.cargo.site/w/1000/i/1dbd5c9ad7342e6f62ab073db336020cef4c069b50ae4b4b3bf5f1b3155c4839/_MG_6245_o.jpeg" /&#62;
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It continues to be successful for Westin Hotels &#38;amp; Resorts with thousands of fans across the country following races and runners through the Concierge's social media presence. It’s now an intergal pillar in the Wellness at Westin program.&#38;nbsp;

&#60;img width="2524" height="1172" width_o="2524" height_o="1172" data-src="https://freight.cargo.site/t/original/i/b1b1c6d3bf3750512fb5e40248fbf93ee5bf369b691cb60200b4c33ca7453e9f/Screen-Shot-2019-02-14-at-12.41.20-PM.png" data-mid="35461049" border="0"  src="https://freight.cargo.site/w/1000/i/b1b1c6d3bf3750512fb5e40248fbf93ee5bf369b691cb60200b4c33ca7453e9f/Screen-Shot-2019-02-14-at-12.41.20-PM.png" /&#62;
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&#60;img width="2532" height="1146" width_o="2532" height_o="1146" data-src="https://freight.cargo.site/t/original/i/720a721d37c758c19d0460044cdb5776dd18b1b7924c7bff2f1b64d0d58f77d5/Screen-Shot-2019-02-14-at-12.43.19-PM.png" data-mid="35461045" border="0"  src="https://freight.cargo.site/w/1000/i/720a721d37c758c19d0460044cdb5776dd18b1b7924c7bff2f1b64d0d58f77d5/Screen-Shot-2019-02-14-at-12.43.19-PM.png" /&#62;
&#60;img width="2147" height="994" width_o="2147" height_o="994" data-src="https://freight.cargo.site/t/original/i/4f38a957379b587d57a4ba769bb8bd9927297bf8752e4a3c21efbba2796bdeac/Screen-Shot-2019-02-14-at-12.59.03-PM.png" data-mid="35464809" border="0"  src="https://freight.cargo.site/w/1000/i/4f38a957379b587d57a4ba769bb8bd9927297bf8752e4a3c21efbba2796bdeac/Screen-Shot-2019-02-14-at-12.59.03-PM.png" /&#62;
&#60;img width="2151" height="1029" width_o="2151" height_o="1029" data-src="https://freight.cargo.site/t/original/i/9dee33715a00233c343d35fe9ebaf08dec39c0909df4265f92cd143031116f78/Screen-Shot-2019-02-14-at-12.43.53-PM.png" data-mid="35464810" border="0"  src="https://freight.cargo.site/w/1000/i/9dee33715a00233c343d35fe9ebaf08dec39c0909df4265f92cd143031116f78/Screen-Shot-2019-02-14-at-12.43.53-PM.png" /&#62;
RunWESTIN Site Copy&#38;nbsp;</description>
		
	</item>
		
		
	<item>
		<title>Softbank Robotics: Pepper</title>
				
		<link>https://donsticksel.com/Softbank-Robotics-Pepper</link>

		<pubDate>Sun, 04 Apr 2010 00:07:09 +0000</pubDate>

		<dc:creator>Don Sticksel</dc:creator>

		<guid isPermaLink="true">https://donsticksel.com/Softbank-Robotics-Pepper</guid>

		<description>Objective: Create a B2B website for Softbank Robotics’ Pepper, the humanoid robot.
Solution: Introduce Pepper by explaining what it’s capable of doing by showcasing features of interest to decision makers.

&#60;img width="2524" height="1324" width_o="2524" height_o="1324" data-src="https://freight.cargo.site/t/original/i/9375748444b7517fce2a1dc93749b20928497109e1da9be909c96ae6ea3cf3ed/Screen-Shot-2019-02-14-at-12.35.07-PM.png" data-mid="35461224" border="0"  src="https://freight.cargo.site/w/1000/i/9375748444b7517fce2a1dc93749b20928497109e1da9be909c96ae6ea3cf3ed/Screen-Shot-2019-02-14-at-12.35.07-PM.png" /&#62;&#60;img width="2524" height="1320" width_o="2524" height_o="1320" data-src="https://freight.cargo.site/t/original/i/e7e9ae1ac87df6b147fdd2d6b93c9a036602a015d93957cdddf0fa0dd22d8397/Screen-Shot-2019-02-14-at-12.36.40-PM.png" data-mid="35461228" border="0"  src="https://freight.cargo.site/w/1000/i/e7e9ae1ac87df6b147fdd2d6b93c9a036602a015d93957cdddf0fa0dd22d8397/Screen-Shot-2019-02-14-at-12.36.40-PM.png" /&#62;&#60;img width="2524" height="1324" width_o="2524" height_o="1324" data-src="https://freight.cargo.site/t/original/i/9cf8b764c900c468f62719ae55d68b73d972ec244f7285411f2309666be38db3/Screen-Shot-2019-02-14-at-12.35.45-PM.png" data-mid="35461230" border="0"  src="https://freight.cargo.site/w/1000/i/9cf8b764c900c468f62719ae55d68b73d972ec244f7285411f2309666be38db3/Screen-Shot-2019-02-14-at-12.35.45-PM.png" /&#62;&#60;img width="2524" height="1324" width_o="2524" height_o="1324" data-src="https://freight.cargo.site/t/original/i/1395ec004d8adae4332b38324894d2d6353a0534b9a6a0bb6c3a14ec0e4c615e/Screen-Shot-2019-02-14-at-12.37.21-PM.png" data-mid="35461227" border="0"  src="https://freight.cargo.site/w/1000/i/1395ec004d8adae4332b38324894d2d6353a0534b9a6a0bb6c3a14ec0e4c615e/Screen-Shot-2019-02-14-at-12.37.21-PM.png" /&#62;&#60;img width="2524" height="1324" width_o="2524" height_o="1324" data-src="https://freight.cargo.site/t/original/i/f5a11d8f3c1ff20b7e52f3833a45d01931a0a7e6ce2c406699927a8cd744fb6f/Screen-Shot-2019-02-14-at-12.36.10-PM.png" data-mid="35461229" border="0"  src="https://freight.cargo.site/w/1000/i/f5a11d8f3c1ff20b7e52f3833a45d01931a0a7e6ce2c406699927a8cd744fb6f/Screen-Shot-2019-02-14-at-12.36.10-PM.png" /&#62;&#60;img width="2524" height="1322" width_o="2524" height_o="1322" data-src="https://freight.cargo.site/t/original/i/2b938193480dd5d410e22edf7c05645fff36f2398144ffb27bcd93431f8b8487/Screen-Shot-2019-02-14-at-12.38.07-PM.png" data-mid="35461226" border="0"  src="https://freight.cargo.site/w/1000/i/2b938193480dd5d410e22edf7c05645fff36f2398144ffb27bcd93431f8b8487/Screen-Shot-2019-02-14-at-12.38.07-PM.png" /&#62;&#60;img width="2524" height="1324" width_o="2524" height_o="1324" data-src="https://freight.cargo.site/t/original/i/958d962677102de9827aa4d418d172aedd6f8927b5f9a30960141904c8fca454/Screen-Shot-2019-02-14-at-12.38.47-PM.png" data-mid="35461225" border="0"  src="https://freight.cargo.site/w/1000/i/958d962677102de9827aa4d418d172aedd6f8927b5f9a30960141904c8fca454/Screen-Shot-2019-02-14-at-12.38.47-PM.png" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Universal Music: Rolling Stones</title>
				
		<link>https://donsticksel.com/Universal-Music-Rolling-Stones</link>

		<pubDate>Sun, 04 Apr 2010 00:07:04 +0000</pubDate>

		<dc:creator>Don Sticksel</dc:creator>

		<guid isPermaLink="true">https://donsticksel.com/Universal-Music-Rolling-Stones</guid>

		<description>Objective: The Rolling Stones needed new ideas to refresh their merchansiding and fan experiences. Solution: We created this BrandVision book specifically for Sir Mick Jagger to give him a wide scope of ideas the band could explore and ultimately take to market.&#38;nbsp;

&#60;img width="4200" height="2100" width_o="4200" height_o="2100" data-src="https://freight.cargo.site/t/original/i/3d7c6a1e2ff91ccd95ba0a7e6248fc88b4061a1608dc8baac3fc8bbb1ddc59ef/RS2.jpg" data-mid="6750181" border="0"  src="https://freight.cargo.site/w/1000/i/3d7c6a1e2ff91ccd95ba0a7e6248fc88b4061a1608dc8baac3fc8bbb1ddc59ef/RS2.jpg" /&#62;
&#60;img width="4200" height="2100" width_o="4200" height_o="2100" data-src="https://freight.cargo.site/t/original/i/a578b93c1d3c79d524d6cda02fcf2051c5047acce3f8b79932da184c5d2c7668/RS3.jpg" data-mid="6750180" border="0"  src="https://freight.cargo.site/w/1000/i/a578b93c1d3c79d524d6cda02fcf2051c5047acce3f8b79932da184c5d2c7668/RS3.jpg" /&#62;
&#60;img width="4200" height="2100" width_o="4200" height_o="2100" data-src="https://freight.cargo.site/t/original/i/431cd900506749977b409ffb05147f5715eb6a500844859afa90634755f4c2cd/RS4.jpg" data-mid="6750179" border="0"  src="https://freight.cargo.site/w/1000/i/431cd900506749977b409ffb05147f5715eb6a500844859afa90634755f4c2cd/RS4.jpg" /&#62;
&#60;img width="4200" height="2100" width_o="4200" height_o="2100" data-src="https://freight.cargo.site/t/original/i/32cabe69c91b93f5d75cbd527bf23251a722cbe639e79cd11bdd85a1ab07d486/RS5.jpg" data-mid="6750178" border="0"  src="https://freight.cargo.site/w/1000/i/32cabe69c91b93f5d75cbd527bf23251a722cbe639e79cd11bdd85a1ab07d486/RS5.jpg" /&#62;
&#60;img width="4200" height="2100" width_o="4200" height_o="2100" data-src="https://freight.cargo.site/t/original/i/9f9965804c8ac77aee4a0266a0adec8e154435c2a4b168936c11db4475a85730/RS6.jpg" data-mid="6750177" border="0"  src="https://freight.cargo.site/w/1000/i/9f9965804c8ac77aee4a0266a0adec8e154435c2a4b168936c11db4475a85730/RS6.jpg" /&#62;
&#60;img width="4200" height="2100" width_o="4200" height_o="2100" data-src="https://freight.cargo.site/t/original/i/c7ba3a0f0d415a52a0249657b1dd20fa4289cd6b7ad61123ee511bd8252f1a6b/RS7.jpg" data-mid="6750176" border="0"  src="https://freight.cargo.site/w/1000/i/c7ba3a0f0d415a52a0249657b1dd20fa4289cd6b7ad61123ee511bd8252f1a6b/RS7.jpg" /&#62;
&#60;img width="4200" height="2100" width_o="4200" height_o="2100" data-src="https://freight.cargo.site/t/original/i/ee3b17bc8402020fb0fdaca9cd911c0c7c419642e12247e2e2a6c4e10107525d/RS8.jpg" data-mid="6750175" border="0"  src="https://freight.cargo.site/w/1000/i/ee3b17bc8402020fb0fdaca9cd911c0c7c419642e12247e2e2a6c4e10107525d/RS8.jpg" /&#62;
&#60;img width="4200" height="2100" width_o="4200" height_o="2100" data-src="https://freight.cargo.site/t/original/i/8a5a71bbeed99c4176bdf32d486be8435a4b4c266529275b1ef4923f7f7d5bed/RS9.jpg" data-mid="6750174" border="0"  src="https://freight.cargo.site/w/1000/i/8a5a71bbeed99c4176bdf32d486be8435a4b4c266529275b1ef4923f7f7d5bed/RS9.jpg" /&#62;
&#60;img width="4200" height="2100" width_o="4200" height_o="2100" data-src="https://freight.cargo.site/t/original/i/4af1322ce22cbd09ddb2abaa585299b64d35bdc8f9e7d723a211b8a9814e8fb8/RS10.jpg" data-mid="6750173" border="0"  src="https://freight.cargo.site/w/1000/i/4af1322ce22cbd09ddb2abaa585299b64d35bdc8f9e7d723a211b8a9814e8fb8/RS10.jpg" /&#62;
&#60;img width="4200" height="2100" width_o="4200" height_o="2100" data-src="https://freight.cargo.site/t/original/i/160e84da717c684b0ce4368ed98798c04bc460748c2354b9eefaf544cbb386a2/RS11.jpg" data-mid="6750172" border="0"  src="https://freight.cargo.site/w/1000/i/160e84da717c684b0ce4368ed98798c04bc460748c2354b9eefaf544cbb386a2/RS11.jpg" /&#62;
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&#60;img width="4200" height="2100" width_o="4200" height_o="2100" data-src="https://freight.cargo.site/t/original/i/29b2ff85174ba7c81087b5e2caf3f020ee8b1895b74e100c7a6632a8d9e71043/RS13.jpg" data-mid="6750170" border="0"  src="https://freight.cargo.site/w/1000/i/29b2ff85174ba7c81087b5e2caf3f020ee8b1895b74e100c7a6632a8d9e71043/RS13.jpg" /&#62;
&#60;img width="4200" height="2100" width_o="4200" height_o="2100" data-src="https://freight.cargo.site/t/original/i/b578e94806c6f2441649195b24e3e81cbe40e374314b058d7aa0ac8472316445/RS14.jpg" data-mid="6752196" border="0"  src="https://freight.cargo.site/w/1000/i/b578e94806c6f2441649195b24e3e81cbe40e374314b058d7aa0ac8472316445/RS14.jpg" /&#62;
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&#60;img width="4200" height="2100" width_o="4200" height_o="2100" data-src="https://freight.cargo.site/t/original/i/7c3b89e001dcf7352423d6b6fd47e938c8be672489573af8b5f36a24e4f050bd/RS15b.jpg" data-mid="6757303" border="0"  src="https://freight.cargo.site/w/1000/i/7c3b89e001dcf7352423d6b6fd47e938c8be672489573af8b5f36a24e4f050bd/RS15b.jpg" /&#62;
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&#60;img width="4200" height="2100" width_o="4200" height_o="2100" data-src="https://freight.cargo.site/t/original/i/b694de8cdce6ebdf69b66f1c4c4d445d29190fc9a756baa11f9ca651210718c6/RS20.jpg" data-mid="6750163" border="0"  src="https://freight.cargo.site/w/1000/i/b694de8cdce6ebdf69b66f1c4c4d445d29190fc9a756baa11f9ca651210718c6/RS20.jpg" /&#62;
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&#38;nbsp; &#38;nbsp; </description>
		
	</item>
		
		
	<item>
		<title>William Grant: Tullamore Dew</title>
				
		<link>https://donsticksel.com/William-Grant-Tullamore-Dew</link>

		<pubDate>Wed, 04 Dec 2013 13:28:39 +0000</pubDate>

		<dc:creator>Don Sticksel</dc:creator>

		<guid isPermaLink="true">https://donsticksel.com/William-Grant-Tullamore-Dew</guid>

		<description>Objective: Build brand awareness and drive people to try Tullamore Dew.Solution: Create an app that puts the perfect toast for every occasion right in your free hand. 

 We needed a way for our target to bring out their "Irish True”. By placing brand ambassadors in select bars, we have them approach groups to have them download the app and incentivize it with samples of Tullamore Dew. Then with the essentials assembled: good friends, good bar and good whiskey, they choose the situation, company and tone, and Glasses Up gives the right words to start off the night.

&#60;img width="936" height="432" width_o="936" height_o="432" data-src="https://freight.cargo.site/t/original/i/0531179ffb37bf454f6b225f10f3dde33bfd1cb4410897d189bf4b6deadcc184/Tully-Intro_o.jpg" data-mid="6474577" border="0"  src="https://freight.cargo.site/w/936/i/0531179ffb37bf454f6b225f10f3dde33bfd1cb4410897d189bf4b6deadcc184/Tully-Intro_o.jpg" /&#62;


Hundreds of toasts were created. Here are a few that I wrote.
 

&#60;img width="427" height="640" width_o="427" height_o="640" data-src="https://freight.cargo.site/t/original/i/31a9c99943935dcdae7b195333c8c44d5fd79fdea11b45a0dcec27ee99f7b996/IMG_4130_o.jpg" data-mid="6138395" border="0"  src="https://freight.cargo.site/w/427/i/31a9c99943935dcdae7b195333c8c44d5fd79fdea11b45a0dcec27ee99f7b996/IMG_4130_o.jpg" /&#62;
&#60;img width="427" height="640" width_o="427" height_o="640" data-src="https://freight.cargo.site/t/original/i/7f0cdb29272f179fc2c7c9d44d42b8579cbbeb5e41df96b71cb649cf973d8c02/IMG_4113_o.jpg" data-mid="6138392" border="0"  src="https://freight.cargo.site/w/427/i/7f0cdb29272f179fc2c7c9d44d42b8579cbbeb5e41df96b71cb649cf973d8c02/IMG_4113_o.jpg" /&#62;
&#60;img width="427" height="640" width_o="427" height_o="640" data-src="https://freight.cargo.site/t/original/i/a2a3a07d5f363d01bf6340cbae975e05cc1c17d34d38d6439d710e0dd97f7b2b/IMG_4119_o.jpg" data-mid="6138394" border="0"  src="https://freight.cargo.site/w/427/i/a2a3a07d5f363d01bf6340cbae975e05cc1c17d34d38d6439d710e0dd97f7b2b/IMG_4119_o.jpg" /&#62;
&#60;img width="427" height="640" width_o="427" height_o="640" data-src="https://freight.cargo.site/t/original/i/adf18c0a73a7553dc17ee9f0d29b4b7698f08571a88bb7bbcf684a0b8d414c36/IMG_4142_o.jpg" data-mid="6138397" border="0"  src="https://freight.cargo.site/w/427/i/adf18c0a73a7553dc17ee9f0d29b4b7698f08571a88bb7bbcf684a0b8d414c36/IMG_4142_o.jpg" /&#62;
&#60;img width="427" height="640" width_o="427" height_o="640" data-src="https://freight.cargo.site/t/original/i/4491734e276d982893d2b138b4d69be5044d1acf0d9c7cb64b3855cdbfb81843/IMG_4145_o.jpg" data-mid="6138398" border="0"  src="https://freight.cargo.site/w/427/i/4491734e276d982893d2b138b4d69be5044d1acf0d9c7cb64b3855cdbfb81843/IMG_4145_o.jpg" /&#62;
&#60;img width="427" height="640" width_o="427" height_o="640" data-src="https://freight.cargo.site/t/original/i/8a06f5f0c3e75beabcd97126643d4107fa8401e6c7282a44f96cec5b5e969ac8/IMG_4115_o.jpg" data-mid="6138393" border="0"  src="https://freight.cargo.site/w/427/i/8a06f5f0c3e75beabcd97126643d4107fa8401e6c7282a44f96cec5b5e969ac8/IMG_4115_o.jpg" /&#62;
&#60;img width="427" height="640" width_o="427" height_o="640" data-src="https://freight.cargo.site/t/original/i/480632da7812ae660b0e13767e890bd04d54c983b2ea1edf82ae516471f31987/IMG_4136_o.jpg" data-mid="6138396" border="0"  src="https://freight.cargo.site/w/427/i/480632da7812ae660b0e13767e890bd04d54c983b2ea1edf82ae516471f31987/IMG_4136_o.jpg" /&#62;
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