Don Sticksel, Copywriter

Objective: Build brand awareness and drive people to try Tullamore Dew.

Solution: Create an app that puts the perfect toast for every occasion right in your free hand.

We needed a way for our target to bring out their "Irish True”. By placing brand ambassadors in select bars, we have them approach groups to have them download the app and incentivize it with samples of Tullamore Dew. Then with the essentials assembled: good friends, good bar and good whiskey, they choose the situation, company and tone, and Glasses Up gives the right words to start off the night.

Hundreds of toasts were created. Here are a few that I wrote.