Don Sticksel, Copywriter

In order to build brand awareness and drive people to try Tullamore Dew, we needed a way to bring out their "Irish True”. We created a mobile app that puts the perfect toast for every occasion right in your free hand.

All the elements are already assembled: good friends, good bar and good whiskey. Just choose the situation, company and tone, and Glasses Up gives the right words to start off the night.




Hundreds of toasts were created. Here are a few that I wrote.