In my early days in advertising, I started as a writer. Then I saw the VCU Brandcenter was starting a track called Experience Design, so I threw caution to the wind, packed up and headed to Richmond, VA to learn me some new skills.
I spent two years adding strong interactive chops to my writing skills: User Experience, Interaction Design, Mobile Apps and fighting like hell to get traditional creative to see the value of bringing real digital experiences into campaigns.
When I re-entered the biz, I was more than a copywriter, I had utility belt that made me the sum of all those parts. Since then, I've had the privilege of working with brands like Google, American Express, Nike, Coca-Cola, Audi (and many more) to craft strong messages in and out of the digital space.
Additionally, I've had experiences in agencies doing experiential branding and in corporate settings building strong stories that resonate with customers. I've also found that my strength lies in writing/content strategy with an emphasis on emerging technology and customer-centric solutions.
No matter the media or business, I bring energy, smarts and humor to each and every project. Let's work on something together.
Email: Don Sticksel
Text: 612-747-7676